About
The most expensive problems inside businesses are often not hidden. They’re accepted.
We built Common Costs around a simple observation.
- Someone knows the positioning isn’t landing.
- Someone knows the sales process depends too heavily on a handful of people.
- Someone knows customers don’t understand the product architecture.
- Someone knows the company is doing too much.
- Someone knows marketing and revenue aren’t connected.
But the business has learned to operate around it.
Operating around a problem feels cheaper than solving it, right up until it isn’t. Eventually the workaround becomes the system: the exception becomes process, the individual becomes infrastructure, the temporary category language becomes the way the company describes itself.
That’s a Common Cost.
We are not a traditional management consultancy, a marketing agency, or fractional executives for hire. We come into complicated businesses, identify what is actually getting in the way of growth, and work alongside leadership to fix it.
Different lenses. One business.
Chris Labrecque
Senior commercial executive with more than three decades across insurance, employee benefits, healthcare, customer strategy, sales and executive leadership. Former agency owner, insurance executive, President of a national Employee Benefits Group, Chief Customer Officer and CEO.
Commercial strategy · Sales · Customer relationships · Insurance + benefits · Revenue · Leadership · Operating businesses
Anne Hatfield
Global growth, marketing and commercial executive with 20 years across technology, media, healthcare and consumer businesses. Leadership experience across Amazon, Snap, Paytient and high-growth companies, spanning growth marketing, employer sales and revenue operations.
Growth strategy · Positioning · GTM · Product marketing · Brand · Demand generation · Sales enablement · Revenue operations
Two different ways of seeing the same problem often reveal what one lens misses.